If you're here, it means you're ready to unlock the full potential of Instagram to take your practice and business to a whole new level. But, like many before you, you might be grappling with the daunting world of social media, wondering if it's truly possible to grow your business without it consuming all your time or having to chase the elusive "viral hit video".
You're not alone in feeling overwhelmed by questions like "What should I post?" or "How can I turn my followers into paying customers?" The digital landscape is awash with myths and misconceptions that can lead even the most seasoned professionals down a path of frustration and disillusionment.
But what if I told you that there's a road map to navigate these challenges?
A way to harness the power of Instagram, not just as a platform for showcasing your work and expertise, but as a dynamic tool to build your audience, engage with your community, and, most importantly, convert that engagement into a steady stream of potential clients for your practice.
This journey doesn't require you to be someone you're not or spend every waking moment glued to your phone. Nor does it all hinge on the hope of "going viral".
It's about smart, strategic actions that align with the core of your practice and your values as a professional.
OK, with that out the way, let's get real for a moment.
Social media can feel like a full-time job. Between deciding whether to post something new or share content you admire, to figuring out the magic number of posts per week, it's enough to make your head spin.
And growing your account?
Boosting engagement?
Reaching your dream audience?
Turning those followers into paying customers?
It might all seem like a mountain too steep to climb.
And then there's the personal side of things. Maybe you're a bit shy, hesitant to put yourself out there in a world that feels saturated with extroverts and "the in-crowd". Maybe you're not sure what to say or how to say it; or worried about what others will think of your content.
Then there's the tech.
The thought of making reels, boomerang stories (say what?), or editing images and videos to look professional might seem intimidating.
It's no wonder many practitioners feel burned out, frustrated, and overwhelmed with social media.
But here's the thing: these challenges, as real as they are, don't have to be roadblocks. They're simply hurdles on the path to success....
....and with the right strategies and support, you can move through these with ease.
Imagine a world where managing your social media doesn't feel like a chore but an exciting part of your day.
Where you know exactly what to post, when to post it, and how to speak directly to the heart of your target audience.
A world where your followers aren't just numbers, but a community of engaged fans eager to support your practice and business.
This isn't just a dream. It's entirely possible, and we're here to guide you through it.
INTRODUCING
Ignite Your Social Media
During this LIVE 4-week program, I will take you by the hand and teach you the exact strategies that took me from invisible to invincible online and skyrocketed my business!
WEEK 1
Get Prepped For Success!
Setting up a solid foundation and game plan is essential for success on Instagram and social media. In week one we cover the tech, the goals and begin to define our content marketing strategies:
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Instagram 101: A deep-dive into the basics of Instagram, ensuring you are well-equipped to navigate the platform.
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Goals and Audience: Clarify your social media goals (branding, growing your audience, sales/leads, driving traffic, etc.) and define your target audience.
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Content Pillars: Introduction to content pillars following the 3-C Formula™ (Captivate, Connect, Convert)
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Weekly Planning: Hands-on lesson in creating your first weekly content plan, emphasizing the importance of starting with the end in mind and understanding the sales cycle.
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Getting Organized: Strategies for organizing your content creation process, including preparing 9 pieces of initial content in various formats (images, reels, carousels, etc.)
WEEK 2
Content Marketing Strategies
The second week dives deep into content marketing strategies. This week focuses on creating high quality, image-based content. You will also learn how to overcome social media fears:
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Social Media Fears: Learn the tools and mindset shifts you need to overcome your greatest social media fears - even if you're an introvert.
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Types of Content: An overview of Instagram content types (posts, b-rolls, stories, lives, carousels) and their strategic uses.
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Canva Secrets: How to use Canva to create visually appealing posts that are on-brand.
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First Posts: guided creation of your first image post and carousel, including promotional posts and eye-catching captions.
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Quality and Engagement: Emphasis on high-quality, engaging content and the effective use of hashtags for discoverability.
WEEK 3
Craft Winning Video Content
In week 3 you will learn the ins and outs of creating powerful video-based content. In addition to discovering how to use different types of video formats, you will also learn what apps you need to do video editing on the fly:
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Video Preparation: Getting ready to shoot, including templates for ease of use
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Camera-Shy Solutions: Creative ideas for those who are a bit hesitant to get in front of the camera.
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Content Recycling Strategies: Strategies for presenting the same content in multiple formats to cater to different audience preferences.
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Engagement Tactics: Innovative ways to reply to comments with reels, and how to craft compelling video hooks and calls-to-action (CTA's)
WEEK 4
Growth, Expansion and Partnerships
Engaging with your followers is crucial if you want to build a loyal audience. This module includes some tried and tested engagement strategies, plus we will explore partnerships, collaborations and joint promotions with other influencers and brands.
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Engaging With Followers: Deepening connections with your audience through meaningful engagement.
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Building a Community: Strategies for fostering a loyal and engaged community around your brand.
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Going live: Leveraging live sessions to connect in real time with your audience.
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Collaborations and Partnerships: How to collaborate with brands and influencers to expand your reach and maximize your impact.
